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One of his cousins had already used the family name Cassegrain for a family mill company that produced grains. So he decided to change the name to Longchamp, translating to “Long Field”, as he was walking by a racetrack. Cassegrain sought for illustrator Turenne Chevallereau to design the Equestrian logo. Therefore Longchamp was born.
As Jean Cassegrain was sitting on afternoon on the terrace, he started to realize that accessories for smokers was weakening and thought of new ideas for his company. As the trend faded out, he started to display leather wallets for men in his shop. This was a milestone for him and the Longchamp as he transitions from leather pipes to leather goods in general. Cassegrain searched for in house production. He sought the services of Emile and Marie-Louise Allet, craftsmen in Segre. In 1955, Longchamp opened its first factory in Segre, France.
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In 1980, Philippe Cassegrain, Jean’s son, took power expanding retail and factories to Belgium and Germany. They began the production of clothing, scarves, and other fashion accessories. In the recent years Longchamp has become active internationally with artist like Thomas Heatherwick, Tracy Emin, ME company, Kate Moss, and many more. In 1993 “Le Pliage”, the most popular line of bags is introduced. “Le Pliage”, translated “folding”, is a collection of foldable bags made of vinyl and leather trim. Designed in the 1970s by Philippe himself. He cut out in khaki nylon then went on to sew in the pigskin. Its the most popular bag because while the bag may seem a little expensive, the price is right on point considering the craftsmanship and material.
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